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Email Marketing Automation Strategy

Email Marketing Automation Strategy

Email marketing is one of the oldest and most reliable digital marketing strategies out there. Indeed, when done properly, emails could be the ultimate weapon in your digital marketing campaign. However, in order to run a time-efficient and effective email marketing...

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How Voice Search Is Changing SEO

How Voice Search Is Changing SEO

In this day and age, finding information is easy and is literally a click of a button away for most people. You just open a web browser on any device, mobile or otherwise, and you type in an enquiry and Tadaa! Millions of results show up. However, you don't even have...

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Google Ads Performance Max Campaigns

Google Ads Performance Max Campaigns

Introduced in the Google Marketing Livestream in May of 2021, Google Ads Performance Max campaigns utilise a combination of automation and machine learning to significantly improve your advertising efforts. The main goal of this type of campaign is to generate leads...

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How Will iOS 15 Affect Email Marketing?

How Will iOS 15 Affect Email Marketing?

In September 2021, Apple released the 15th iteration of iOS. Amongst the features that came with this update is the Mail Privacy Protection (MPP). That feature gave Apple users more control than ever over the privacy of their emails. At the time of the release of this...

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In House vs Agency Marketing: Our Thoughts

In House vs Agency Marketing: Our Thoughts

Digital marketing has been on the rise for years now, and the COVID-19 pandemic did nothing but accelerate its growth. With more and more people staying and working from home, online traffic boomed. And with this boom came a lot of opportunities for companies to reach...

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