What’s A Good Click Through Rate (CTR)?
In layman’s terms, the click-through rate (CTR) is a metric that’s used to measure the effectiveness of an online advertising campaign. It's calculated by dividing the number of clicks on an ad by the number of impressions (aka, times the ad was shown). The CTR is...
How To Target Facebook Ads To Fans Of A Competitor Page
When it comes to PPC marketing, aiming at competitors is nothing new. If you’re looking to generate sales and garner awareness, getting your ads seen by the audience of the competition is a great approach. If you’re in a competitive market, getting to your...
In-House Vs Done For You Email Marketing
Email marketing has been around since – believe it or not – 1978, and it’s still being used by millions of marketers today. Why? Simply because it gets the job done (if done right, of course). The only problem with email marketing is that it can be challenging to get...
Facebook Demographic Targeting Done Right
Facebook Ads allow you to advertise your brand to millions of people all around the world. There are several strategies to target your ideal clients on Facebook. That said, it all starts with nailing demographic targeting. Facebook demographic targeting allows you to...
Cons Of GoDaddy: Read This Before Signing Up!
Founded in 1997, GoDaddy is one of the biggest domain registrar and web hosting companies out there. They also offer some of the best tools for building professional or personal websites, whether they be simple landing pages or multi-page blogs. They also offer a wide...
How Does Google Rank Search Results?
Perhaps one of the most asked questions in the world of marketing (after the yearly round of “Is SEO dead?”, of course) is “How does Google rank search results?” The journey to rank on Google can be frustrating and elusive at times. There are over 190 million active...