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How To Create An Opt In Form In Mailchimp
Mailchimp is the largest marketing automation platform in the world. It boasts of a 60.5% share in email marketing automation. But many people are unaware that it offers an excellent free plan. To take advantage of it, you must know how to create an opt in form in...
12 Web Design Trends For 2022
2021 was a game-changer for website design. From augmented reality to oversized elements, some really cool trends emerged. That said, it's almost the New Year. Our design team spent the last few weeks researching new and emerging web design trends for 2022. Just like...
Benefits Of Google Analytics 4 – Our Top 10!
Google Analytics 4 is Google’s most recent iteration of its Analytics programme. It's the latest and greatest when it comes to both online tracking and analytics. It comes with a wide variety of tracking and reporting features that distinguish it from its predecessor,...
Facebook Advertising Checklist
As someone who relies on Facebook advertising and PPC ads in general, you should already know the importance of creating a pre-launch checklist using spreadsheets. It gives you a clear view of all the tasks that you need to do prior to your campaign. We have compiled...
Online Marketing Tips For Small Businesses
If there's one thing that businesses learned from the COVID-19 pandemic, it’s the importance of having a strong online presence in keeping a business afloat. More specifically, online marketing. It's reported that worldwide digital advertising spending was at an...
What Is A/B Testing In Digital Marketing?
A/B testing is a way of comparing two versions of an app, webpage, ad, email copy and more in order to determine which one is better performing. In its essence, it's an experiment where two or more variants of a page or copy are shown to people at random, and...