If you find yourself looking for help with Google ads, you’re not alone. Google has been constantly upgrading its advertising platform. Most of the updates have been for the better. But it’s not getting any easier if you are a small business. You most likely self-manage your ad campaigns. Meanwhile, you also have to focus on your core business. To top it off, some of Google ads new features have a steep learning curve.
Email marketing is a vital part of most digital marketing campaigns. Its high ROI is a major motivation for those willing to expand their market reach.
Here are the pros and cons of email marketing which you must know before you start your campaign.
There are two components to website design; User-Experience and User-Interface. When both are done right, it could mean more conversions of visitors into your customers or subscribers. The basic elements of good website design are important to know in order to increase conversions.
You might have a wonderful looking website. But if it’s not getting you more business leads, what’s the point of having it? Just building a beautiful website is not enough to draw more traffic to it. There are dozens of factors that can increase visitors that will...
Every website should be designed to be mobile-first and there is a good reason why. Mobile device usage has skyrocketed and more than 70% of consumers now shop on mobile devices. If your website is not optimised for mobile devices, there is a high chance you will lose customers. Mobile SEO ensures that the website looks great and also functions properly on mobile devices. Another reason why SEO for mobile is important is that Google’s crawlers read the mobile site first.
SMM, SEM, and SMO are some buzzwords you often hear in reference to digital marketing. Such trends might convince you that email marketing is no longer relevant. That’s far from the truth. Email marketing might not sound as cool, but it certainly outranks many other...