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LinkedIn Advertising Costs & How To Reduce Them

LinkedIn Advertising Costs & How To Reduce Them

It's widely accepted today that in order for a business to succeed, they need to invest in digital advertising. And as they grow, businesses begin to explore and diversify their channels to ensure a stable growth rate. Many businesses owners today think of Google Ads...

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B2C Email Marketing: How To Get It Right

B2C Email Marketing: How To Get It Right

There are multiple marketing channels that businesses can utilise in today's online world. However, most of them don't match the impact that emails can have on your marketing campaigns. Not only is email marketing budget-friendly, but it can also be a great way of...

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Why On-Page SEO Is Important

Why On-Page SEO Is Important

Search engine optimisation (SEO) includes a wide array of strategies, which can be labelled under two main categories. One is off-page SEO, that is, elements outside of your website that is usually out of your control. The second is on-page SEO. In most cases, when...

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Website Design Mistakes And How To Fix Them

Website Design Mistakes And How To Fix Them

During the last few years, and mainly as a result of the COVID-19 pandemic, websites have become the very backbone of any business out there, big or small. If your website isn't well-designed, then you can very much say goodbye to your online presence, which in turn...

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Why LinkedIn Ads Fail

Why LinkedIn Ads Fail

LinkedIn currently has over 810 million users, spread over 200 countries and territories worldwide. As of December 2021, the platform had over 33 million users in the United Kingdom alone. Many of these users engage with other professionals on a somewhat active basis...

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