If you find yourself looking for help with Google ads, you're not alone. Google has been constantly upgrading its advertising platform. Most of the updates have been for the better. But it’s not getting any easier if you are a small business. You most likely...

Google Ads reach 90% of Internet users. That staggering statistic shows Google’s dominance in the PPC space. It also shows why it’s important to know how to set up Google Ads. Google Ads are a tremendous marketing platform. It has great reach and when done right,...

Google Ads extensions are a foolproof way to make your ads look bigger. Bigger ads are more visible. That increases the likelihood of a visitor clicking it, over your competitor’s ad. But, extensions come with a steep learning curve. To be honest, any paid advertising...

Businesses looking to use Google Ads must be aware of the different Google Ads keyword match types. Google Ads, formerly called ‘Adwords’ is Google’s pay-per-click marketing platform. It is one of the most effective search marketing tools in the world. If done well,...

Every time we ask a business ‘how can Google Ads help you advance your business goals?', we get inconclusive answers. It's because many businesses do not know the potential advantages of integrating Google Ads into their marketing strategies. Some feel that it’s too...