Introduced in the Google Marketing Livestream in May of 2021, Google Ads Performance Max campaigns utilise a combination of automation and machine learning to significantly improve your advertising efforts. The main goal of this type of campaign is to generate leads...
Nowadays, awareness is one of the most sought-after goals by digital marketers. And online ads have long proven to increase brand awareness by at least 80%. One of the Internet's giants, Google, is home to one of the biggest digital marketing platforms on the web,...
No one can deny that Google Ads is one of the most effective paid digital marketing platforms on the Internet. Not only can it help established businesses to drastically grow and gain exposure, but it can also help new businesses to build a brand image from nothing....
Google Ads recommendations hog precious real estate on the crammed ad manager dashboard. Google shows you an optimisation score flanked by a series of recommended changes. The idea is to supposedly help you improve the performance of your ads and optimise your ad...
Advertisers on Google, small or big, usually use many of the different ad forms offered by Google all at once. Such a process requires a lot of creatives such as text fonts, images, videos, etc. Organising these assets together can be a time and energy-consuming task....
Digital advertising has exponentially grown over the past few years, mainly accelerated by the COVID-19 pandemic. Much like traditional advertising, digital ads help businesses tell the story of their brand as well as sell their products and services to the right...