Numerous world-renown platforms are offering paid advertising based on the data they collect on a regular basis. From the established Google, Facebook, and LinkedIn to the newcomers such as TikTok, the choices are endless. All of these platforms have realised the...
Have you ever looked at your PPC campaign ROI and wondered, ‘how do I find out how much a keyword costs?' You aren't alone. Many small businesses who jump head over heels into PPC want to find this out too. PPC is one of the best marketing channels for any business....
Managing Adwords marketing campaigns can be quite a time-consuming endeavour. We know that most of you out there definitely have other things in mind besides taking care of their Adwords campaign. It doesn’t surprise us that certain small business owners only optimise...
Google Ads automated bidding is underrated. It’s often unfairly maligned too, for being costly. The fact though, is that automated bidding has many perks. It can save time. Automated bidding takes the guesswork out of auction bidding. Also, it allows you to pick the...
Many people who advertise their brands and products online face the dilemma of whether or not they should use the Google Display Network. The fact that it comes with numerous benefits and drawbacks is what makes this a tough choice. So, should you use the Google...
When looking for the best way to spend your time and money in digital marketing, some critical differences should be considered, including the one between SEO and PPC. Most people approach these two using completely separate strategies. And while it is true that they...