In May 2021, LinkedIn launched a new feature that allowed users to get more traffic to their posts: boosting. It grants you the ability to expose your business to a broader audience with just a few clicks. Once a post is boosted, it turns into a paid campaign. This...
LinkedIn offers a wide range of great advertising options that allow you to reach a targeted audience through advertising campaigns. Using the LinkedIn Campaign Manager, one can set their own bids and advertising budget, choose what metrics to focus on, get...
LinkedIn advertising has a reputation for being expensive. In fact, most of our B2B clients ask us this question. 'Why is LinkedIn advertising so expensive'. Well, there are numerous factors that contribute to LinkedIn's steep advertising costs. Firstly, it's not a...
Even though online advertising can be extremely effective, choosing to advertise on certain platforms might just not work with the vision of your brand or business. Our focus of today is different. It offers you access to an audience that is purely professional in...
Realising how to find your ideal prospects has become a key part of almost every marketing campaign out there. If you happen to be a Business to Business (B2B) or Software as a Service (SaaS) company that is looking for new customers, chances are you would find most...
Numerous world-renown platforms are offering paid advertising based on the data they collect on a regular basis. From the established Google, Facebook, and LinkedIn to the newcomers such as TikTok, the choices are endless. All of these platforms have realised the...