Realising how to find your ideal prospects has become a key part of almost every marketing campaign out there. If you happen to be a Business to Business (B2B) or Software as a Service (SaaS) company that is looking for new customers, chances are you would find most...
Numerous world-renown platforms are offering paid advertising based on the data they collect on a regular basis. From the established Google, Facebook, and LinkedIn to the newcomers such as TikTok, the choices are endless. All of these platforms have realised the...
LinkedIn is not just a website where you get to show off your professional headshot or business banner. It’s also the home of 722 million users – an audience that’s up for targeting with the help of LinkedIn advertising. Part of this involves setting up your LinkedIn...
LinkedIn is a massive network with over 756 million members in more than 200 countries and territories worldwide. It's only natural for you to be advertising there. The problem is that you might find that your ads aren't getting the love they deserve. If that's the...
Remarketing Linkedin ads is not a choice. It’s a necessity. Without remarketing, you are leaking your ad budget. You are gathering leads that can disappear without a trace. Let us explain. The average conversion rate for a landing page is 6.1 %. This means, that only...
Have you ever contemplated choosing between Linkedin ads vs Facebook ads? You're not alone. Social media platforms are heating up the PPC marketplace. What was once Google’s exclusive domain is now crammed with options. Facebook had always been the default challenger...