Miscellaneous

In House vs Agency Marketing: Our Thoughts

In House vs Agency Marketing: Our Thoughts

Digital marketing has been on the rise for years now, and the COVID-19 pandemic did nothing but accelerate its growth. With more and more people staying and working from home, online traffic boomed. And with this boom came a lot of opportunities for companies to reach...

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Why Hire A Marketing Agency – 11 Reasons

Why Hire A Marketing Agency – 11 Reasons

Small brands are often wary of outsourcing marketing services to an agency. They prefer to DIY since it feels more affordable. The thing is, it's not. DIY marketing is probably draining your precious time. The time that is better spent on fine-tuning other aspects of...

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7 Top Digital Marketing Challenges In 2022

7 Top Digital Marketing Challenges In 2022

2021 was a great year for the digital marketing industry. As a business, there’s no better time than the present to get involved in digital marketing. Search traffic has increased by 2000% in the last two decades. But as opportunities arise, so do digital marketing challenges.

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Benefits Of Google Analytics 4 – Our Top 10!

Benefits Of Google Analytics 4 – Our Top 10!

Google Analytics 4 is Google’s most recent iteration of its Analytics programme. It’s the latest and greatest when it comes to both online tracking and analytics. It comes with a wide variety of tracking and reporting features that distinguish it from its predecessor, Universal Analytics.

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