Facebook is a marketing powerhouse. Did you know that 79% of video marketers are using Facebook advertising services? That’s because of numerous reasons. It has an enviable reach. The cost for advertising is lower than other platforms.
Oh, wait. Did we jump the gun? Believe it or not, some businesses are unaware that Facebook has a dedicated advertising service. They think that it’s just a platform for sharing pictures of your beach holiday and debating on your favourite Netflix show.
But here’s the deal. Facebook is one of the best platforms to promote your business. If you’re new to this, then we are going to walk you through Facebook advertising services today. Let’s get started.
What are Facebook advertising services?
Most people know Facebook as a social network. However, it has evolved into so much more than that. It’s both a content platform and an advertising service. Just two months after starting Facebook, Mark Zuckerberg started the ‘Flyers‘ program.
This was the beginning of advertising on Facebook. It was as simple as empty screen space that was let out as billboards for advertisements. A few years later, Facebook was already a giant. Soon, they officially announced Facebook Ads. The world of social media as we knew it, was about to change forever.
P.S. People can also refer to digital marketing companies offering Facebook marketing, as Facebook Advertising services. Rockstar Marketing for instance, offers extensive Facebook-related services. From social media management to Facebook advertising, our team handles the end to end of Facebook marketing. Many times, our clients refer to us as a Facebook advertising service.
What are Facebook Ads?
Facebook ads are sponsored advertisements that run on Facebook’s platform. As with most advertising, the goal is to help marketers leverage Facebook’s massive pool of users to meet their business goals.
For a minute, think about Facebook. There are 2.74 billion active users on Facebook. 51.15 million of those are in the UK. Facebook accounts for 22.5% of the online ad revenue in the UK. There are tonnes of more statistics like this. Facebook advertising services lets you tap into this vast pool that’s constantly expanding every day.
Types of Facebook advertising services
Facebook Ads did not start off in the massive, dynamic portal that you see today. In fact, it was a tepid version of what you see today. There were multiple iterations before it evolved into this marketing juggernaut that we all are familiar with.
Today, there are 12 types of Facebook ads. Some of these might have overlapping features. But this is the complete list for your reference.
The most basic of the lot, image ads aren’t much different from other image ad services. They are visual advertisements that incorporate an attractive image. A click will redirect the user to your website or form.
Sponsored stories are when your organic posts appear in a user’s newsfeed as ads. The highlight is that it’s difficult to detect that it’s a paid advertisement. They will still flow in with regular Facebook updates. But there might be a subtle call to action or notes indicating that it’s a sponsored ad.
Facebook video ads are the new kid on the block with huge engagement rates. If you want your brand out there, now is as good a time as any to tap into video ads.
A poll in Facebook advertising services is an excellent way to engage the audience. It’s also a good tool for research. You can create multiple polls on various topics and see which one resonates with your users the most. They are also helpful when you want to decide between two products or services.
Carousel Ads are a popular part of Facebook advertising services
These are basically a series of images or videos within the same ad. It can incorporate various options. They can also highlight different aspects of your product or service. Once again, the engagement rates are pretty high for carousels.
Slideshows are inherently engaging. Not only that, but they are also great for storytelling. You can use these ads to present an effective case study for your users in order to generate conversions.
Collection Ads are a mobile-only service in Facebook advertising. It allows marketers to display a collection of 5 images or videos. Each collection can have unique images, titles, descriptions, etc.
Instant Experience Ads
Instant Experience ads offer a native, immersive way to engage your audience. This type of ad is ideal for mobile devices as it gives people an intuitive, full-screen experience.
Lead ads are quite a popular part of Facebook advertising services. These are basically mobile optimised landing pages. It allows Facebook users to sign up for more information about your product or service.
Messenger ads are a simple way to increase engagement. They encourage users to message your business directly from the ad or website.
Augmented reality lets marketers create interactive, engaging advertisements. Their USP is the use of filters and animation. Cosmetic brands use it to great effect.
Dynamic ads use advanced targeting to display your ads to your target audience. Well, to be honest, every Facebook ad can be razor targeted. But dynamic ads have automated settings.
Why are Facebook advertising services so successful
There are many reasons why advertisers flock to Facebook. At the forefront is cost. Secondly, people spend a lot of time on Facebook. This gives you more opportunities to put your message across.
Here’s a look at some of the reasons why every brand must consider using Facebook ads.
It’s cost effective
Hubspot & Nanigans crunched some numbers. They found that the average CPC on Facebook UK is £0.78. That’s below the cost that advertisers pay in USA. In comparison, the average CPC on Google ads is £1.95. That’s almost double what you pay on Facebook.
Now, this is industry-specific, mind you. For some industries, Google ads may be cheaper. But for a lot of them, Facebook ads work much better.
The targeting tools are incredible
Facebook is such a unique pool of people from all around the world. The way people engage with Facebook is more relaxed as compared to Linkedin ads. These factors contribute towards making it a unique environment for advertisers.
What’s even better is the ad targeting options that are available on Facebook. You have some of the most granular targeting options on Facebook. You can target users based on age, gender, location, interest, likes, surfing habits, groups and so much more.
It’s a great tool for research and market segmentation. Don’t forget that you can use Facebook Pixel to retarget the same audience again, at no additional ad spend.
The ad types are extensive
There’s a Facebook Ad type for every marketing goal. It’s as simple as that. From media-rich options to simple text, you can use different ad types to achieve different objectives.
How to choose the best Facebook advertising services
Now that you know why Facebook advertising is so impressive, let’s talk about selecting a marketing agency that can handle Facebook advertising for you. Facebook ads are more recent, as compared to Google Ads. But they’ve quickly become more popular than both Google ads and Linkedin ads.
So, there are many agencies who offer Facebook Ad management services. But not all agencies are cut from the same cloth. Here’s a checklist that you can use to evaluate any agency that claims to offer Facebook advertising services.
References or client testimonials
Any agency with relevant expertise on Facebook will be happy to share references from past clients. This is the first question that you must ask. How many client accounts have they handled in the recent past? Were the clients happy with the campaigns? What campaign objectives have they worked on?
Industry-relevant experience is the key while looking for Facebook advertising services
When it comes to social media ads, industry-relevant experience is key. An agency that handles only e-commerce clients may find it difficult to handle a lead generation campaign for a B2B client.
Look for agencies that have worked with clients in your industry.
Your ad creatives play a crucial role in your success. Analyse the creatives that the agency uses. Do they have an in-house team to handle creatives? Do they outsource the design? Are they well versed with different types of creatives that are popular on Facebook?
Budget and goal tracking
Budget and goal tracking is one of the fundamental skills to look for. Facebook is a dynamic environment with a constantly changing audience and competitors. You can’t just set it and forget. Your agency should be able to adapt according to the market trends. Sometimes, on the fly.
Tracking your campaigns at regular intervals is key to achieving growth on Facebook. Look for an agency that provides detailed reports about specific campaign objectives, cost per result and Facebook pixel sales conversions.
If you’re still not using Facebook advertising services for your marketing, now’s the time. It’s the most powerful marketing social media platform. For most industries, it can be a life-saver in terms of reaching the right audience at the right time with the best message.
That’s why it is important to have someone who can handle all your Facebook ad campaigns with expertise. Click here to speak to Rockstar Marketing’s team of Facebook ad experts.