You have probably heard thousands of times already of the importance of Search Engine Optimisation (SEO) in a business’ marketing journey. It helps them to better promote their brand and be found on the web easier. Consequently, businesses with good SEO tend to find new customers easier and quicker than the rest of the pack.
That said, optimising your website for search engines is hard work. Worry not, though, as it can be made easier.
How, you ask?
Enter SEO outsourcing.
SEO outsourcing refers to the process of hiring an outside party to handle the search engine optimisation of your website(s), something that can also be handled internally.
Outsource SEO services include competitor analysis, testing out keywords, creating content that ranks, link building, social bookmarking, and more. Basically, anything that can by yourself or your team with the aim of improving your standings in search results pages can be done by someone else.
Of course, you can always follow an SEO guide and take care of everything yourself, but the process can be tedious, especially if you need to focus on other aspects of your business. It’s likely you won’t have the time for this.
So, the question is, what is SEO outsourcing? And how can you do it effectively?
Why go for SEO outsourcing?
Each business handles its SEO differently. Some don’t do any at all. Some have an in-house digital marketing manager or a marketing team that do all the work within the company itself. Others outsource some of the components of SEO and take care of the rest by themselves. And some will go as far as outsourcing all of the work to an outside entity.
If your business wants to handle some or all of the work internally, then eventually, you are going to find yourself having to expand your team. Once you reach this point, you will find yourself at an important crossroads: do you go for SEO outsourcing, or do you keep doing it in-house? Do you take on another person on your payroll or do you give the work to contractors?
The key benefit of SEO outsourcing is that you get to fully focus on what you do best, whatever that might be. And you let professionals handle that (tricky!) side of being on the Internet. And in most, if not all, cases, you will be relying on people who are familiar with SEO, experts in the field, to say the least. This will give you a fresh perspective into what works best and what doesn’t for your online brand, even if you’re not doing any of the work yourself.
When do you go for SEO outsourcing?
There are a wide variety of situations where it’s recommended that you outsource your SEO work. These include but are not limited to:
SEO is extremely competitive. So, you need the most expertise you can get in order to drive your organic results further. We all know that SEO isn’t limited to putting a few keywords where they need to be or adding more organic content.
Most outsource SEO companies aren’t restricted to getting you organic traffic or better rankings. They also look to increase your overall revenue by continuously looking for strategies to acquire new clients. If they do their work properly, which chances are, they will, you will find yourself having to spend less and less on paid ads because of how good you’re performing.
Faster & better results
Outsource SEO companies already have a solid idea of what works and what doesn’t. So, they are very much capable of helping you quickly ascend the online hierarchy through consistent organic search traffic.
How to outsource SEO
There is a clear path that most businesses should take when deciding to outsource SEO:
Shape Your Goals
Before approaching an SEO company, you need to determine your main goals. Of course, your primary goal out of all of this is probably getting more website traffic. But you need to get more specific. For instance, what kind of traffic do you want? Are you trying to get more people to get into your website, or do you want to sell more products and services?
As a business, do you only operate on a local scale? Or do you have an international clientele? Do you have local stores around the county or country? Or are you exclusively an online brand?
Moreover, how competitive is your sector? Do you have any competitors in mind that you want to beat sales-wise? And of course, what kind of revenue are you expecting to see from such an investment?
A lot of factors can affect what your goals are, and answering the above questions can help you a great deal in determining said objectives.
How to outsource SEO: Determine your needs
If you handled the first step properly, chances are, you already know what you need from an SEO firm. If your needs are limited, then you should probably opt for a company that specialises in these particular needs of yours. However, if you need the whole package, then you should reach out to a full-service SEO firm.
Set a timeframe
Always keep in mind that SEO is basically one big long-term strategy made up of smaller, more concise steps. So, if you are looking to quickly make it, then we recommend that you go for something like paid advertising instead.
Now, going back to outsourcing your SEO, patience is key. It can take up to a full year to see concrete, beneficial results. In other words, if you land on an SEO firm that promises overnight growth, don’t bother. They are either bluffing or implementing what is known as “black hat SEO”, a strategy that can very likely get you in trouble with search engines such as Google.
Pick an SEO firm
Choosing which SEO company to go with is a tedious process, but it’s very much worth it. After all, you’re putting your online presence at stake here. First off, check out online reviews for any SEO company of interest and see if the majority of their clients are happy with their work or not.
You’re basically on the lookout for a company that has a solid track record of helping people achieve their SEO goals through legitimate means, i.e., white hat SEO.
Once you feel like you have found your saviour, make sure to clarify a few things to them before committing to them:
- Your exact goals and needs
- A clear-cut timeline
- Communication tools
- Frequency of updates
So, make sure the firm of your choice is up to the task at hand. Moreover, ask them for numerous case studies as proof of their efficiency.
Clearing these points at the start of your relationship with an SEO company will hopefully set you up for healthy and beneficial growth in the not so far future.
We happen to know a digital marketing firm that can help with your SEO needs. The firm goes by the name of Rockstar Marketing (yes, that’s us).
How to outsource SEO: Review reports
Once your journey with an SEO firm starts, make sure to be patient with the results. After all, you won’t be seeing improvements overnight. It’s important to regularly check reports and analyse them.
Always keep a discussion going with your SEO firm on achieving your desired metrics and ask them to provide regular, accurate reports in a quarterly fashion.
Benefits of SEO Outsourcing
There are numerous reasons as to why a business would outsource SEO, these include:
Hiring an in-house team to handle your SEO and training them can be an expensive, time-consuming task. You will be paying for everything from their computers to their salaries and pensions. They would also need extensive training in the ways of search engine optimisation in order to deliver the results you seek.
SEO outsourcing allows you to significantly save money by focusing your budget exclusively on experts instead of hiring and training new people.
As we have mentioned before, SEO is a time-consuming task, especially if you have a small team handling it. It’s near impossible to research keywords, do content creation, backlink building, and more in a single day of work.
So, if you are looking to pull off bigger than usual SEO projects, then you’d need an entire team of SEO experts, which, as we have just shown above, will be costly. In other words, it will be much more cost-effective to outsource your SEO projects to a firm than to build a team all by yourself.
Outsourcing your SEO work to the right firm can and will probably lead to a significantly superior ROI (return on investment). Professional SEO firms can help you to achieve a lot in a shorter period of time in comparison to doing things internally.
If you are doing things internally and you are not satisfied with the results you’re getting, it can be a tricky manoeuvre to replace personnel. However, you can easily express your dissatisfaction with an SEO firm, and they will probably do their best to improve their work in order to keep you around since the client rules in this sort of thing.
Still, if you approach a good firm, chances are you won’t run into any problems with improving your ROI over time since most of these distinguished SEO firms hire some of the best experts in the business. You must not seek the lowest price available but rather the highest return on investment. Some SEO firms can be a tad bit more expensive than the rest, but if they have promising ROI numbers, then you should probably opt for them.
Outsource SEO to us today
Why spend days searching for the right SEO firm when you can get in touch with us directly?
Message us today, and we’ll prove that we’re the only digital marketing agency you’re ever going to need.