Well, you’re in luck. There’s a solution, and it’s called the Facebook Pixel.
In this article, we’re going to talk about Facebook Pixel and how you can use it to get the most out of your Wix website’s traffic!
What is the Facebook pixel?
Before we dive in, let’s try to understand what the heck a Facebook Pixel even is.
In layman’s terms, the Facebook pixel is a piece of code that you can add to your website.
What does it do?
Simple; it’s like an analytics tool that allows you to track your website’s visitors and target them with Facebook ads. You can even use the data it provides to segment those website visitors by creating custom audiences.
How Facebook pixel works
The Facebook Pixel works by placing a small piece of code on your website. That code is a unique identifier that allows Facebook to track the actions of visitors on your website, such as product views, form submissions, and purchases.
For example, if someone fills out a contact form or makes a purchase, that action is recorded and can be used to create a custom audience or retargeting campaign.
Now, why would you need to do that?
Benefits of using Facebook pixel on Wix websites
Using Facebook Pixel has a plethora of benefits. Here are some of the most notable ones:
Create and target custom audiences
As mentioned, Facebook Pixel allows you to create custom audiences and target them based on the actions of your website’s visitors. For example, you can create an audience that includes people who have viewed a specific page, checked a product, submitted their information, made a purchase, etc. This means you can target specific groups of people with different ads, making your advertising more effective.
Track website visitors and measure the effectiveness of your Facebook ads
By using the Facebook pixel, you can see how people interact with your website. This can give you valuable insights into what’s working and what’s not so that you can adjust your strategy accordingly.
In other words, you can track the conversion rate and revenue generated by your Facebook Ads. This can help you understand the ROI of your Facebook Ads and make better-informed decisions about your advertising campaigns.
How to use Facebook pixel on Wix
Now that you understand the basics, let’s get to the actual Wix Facebook pixel setup:
First, create a Facebook advertising account and a Facebook pixel
To set up Facebook Pixel on Wix, you’ll first need to create a Meta Ads Manager account if you don’t already have one.
Now, you’re ready to create a Facebook Pixel. Here’s how to do so:
1. Head over to Events Manager
2. Click “Go to data sources” and select “Web”
3. Select “Meta Pixel” and click “Connect”
4. Type in your Pixel name
5. Enter your website URL
6. Click “Continue”
Next, add the Facebook pixel to your Wix website
Once you have the Facebook Pixel code, you can add it to your Wix website. To do so, follow these steps:
1. Open your site’s dashboard and head to “Marketing Integrations”
2. Click “Connect” under “Facebook Pixel & CAPI”
3. Choose “Connect to Facebook”. A pop-up window should appear
4. Choose your profile in the pop-up and sign in
5. Click “Continue”
6. Wix will then ask for the needed permissions. Click on “Continue” if you want to grant them
7. Choose your Ads Manager account and Facebook Pixel on the Confirm Settings page
8. Read the terms and click Next
9. Click Done.
Once you take care of all of those steps, you should start seeing data in your Meta Ads Manager.
Finally, configure Facebook Pixel events on Wix
After you’ve added the Facebook Pixel to your Wix website, you’ll need to configure the events.
What are those, you ask?
Well, events are the actions that you want to track, such as form submissions, button clicks, product views, and purchases.
You can do this by going back to your Ads Manager account, selecting the pixel you want to work with, and choosing the “Events Manager” option.
From there, you can set up the specific events that you want to track on your Wix website.
Here are some of the standard events that you can use
- Purchase: someone buys something from your Wix site
- Lead: someone is identified as a lead on your website
- Complete registration: someone creates an account on your site
- Add payment info: someone types their payment details
- Add to cart / Add to wishlist: someone adds a product to their cart or wishlist
- Initiate checkout: someone starts the checkout process to buy a product
- Search: someone searches for something on your site using the search function
- View content: someone views a specific page
- Contact: someone contacts your business
Some other standard events
- Customise product
- Find location
- Start trial:
- Submit application
And that’s not all!
You can even customise those standard events using extra lines of code. Those lines are called parameters. They basically allow you to specify when an event should be recorded based on factors like:
- How much a conversion event is worth
- Predicted long-term value
- Content type
For example, you could use the Meta pixel to track views of a specific category on your website instead of recording all views. Maybe you only want to track purchases that are over £20 in value. You can even separate cat owners from dog owners if you want to!
Facebook pixel vs Google analytics
Both Facebook Pixel and Google Analytics are used for tracking website visitors, but they have different uses and provide different types of information.
Google Analytics is a comprehensive toolset that provides in-depth information about your website’s traffic, including demographics, location, and behaviour. It allows you to track the number of visitors to your website, where they come from, how they interact with your website, and what actions they take.
Google Analytics also provides insights into your website’s conversion rate, bounce rate, and other key metrics that help you understand how your website is performing. It’s basically an all-in-one analytics solution that provides insight into all marketing channels and traffic sources, not just those coming from Facebook Ads.
Facebook Pixel, on the other hand, is specifically designed to track visitors so that you can target them using Facebook Ads.
Basically, it allows you to track and record specific actions that visitors take on your website, such as making a purchase or filling out a form. This information can then be used to create custom audiences and retargeting campaigns on Facebook.
Furthermore, it allows you to track the effectiveness of your Facebook ads by showing you how many conversions came from your ads.
Although both are analytics tools, GA and Facebook Pixel serve completely different purposes. So, if you’re looking for something that will allow you to supercharge your Facebook Ads efforts, stick with Meta Pixel.
You got it. We got you
If the process and the concepts mentioned here seem a bit overwhelming, worry not, as you don’t have to go through it alone. Just book a discovery call with us today, and we’ll show you how we can handle everything related to Facebook Ads for you!